Social media has become a huge source of traffic for contemporary companies, specially those individuals younger demographic. It's rare to find a successful company that does not engage Facebook, Twitter, along with other social media platforms. Only one platform that's not typically viewed from a marketing perspective is Snapchat, the social media app which allows users to send limited-viewing-time, self-destructing video and movie messages.
It might not look like a great platform for marketing, though the statistics might surprise you: Sumpto, a firm centered on marketing to college-age individuals, learned that 73% of faculty students would open a Snapchat from a familiar brand, and 45% would open one from a strange brand. The app had 30 million users since December, had surpassed the volume of users on Instagram in america alone, and contains growing usage abroad. The image messages do disappear after an individual views them, but it is possible to some interesting, and novel, marketing possibilities.
Probably the most interesting benefit of Snapchat could be the immediacy from the experience. While you will find workarounds to save lots of the pictures, there's still a moment limit about how long it will likely be for the app. Like a marketer, you can include a sense of urgency. Try Snapchatting some limited-time deals, by way of example. Keeping in mind the pictures could only be shown for 10-seconds, keep the code short as well as simple to recollect. Answer to this tactic, though, is giving a short deadline for implementing the codes: several hours, or even a time at most. That way, users know that they have to open messages within you after that they encourage them to avoid missing the goodies.
Remember that many users use Snapchat due to the high entertainment factor, so keep content as funny, quirky, or surprising that you can to help keep users' attention in your Snaps. Snapchat itself will make that easier, enabling you include captions as well as draw on the photo in numerous colors.
One particular company that used Snapchat perfectly was 16 Handles, a frozen yogurt chain. The organization created a merchant account and advertised a deal for patrons to deliver a Snapchat of themselves at 16 Handles, and they might then have a Snap of the promotional code they may only use whilst the Snapchat was for the app: they couldn't open it up until they attended pay. To increase the fun, the business sent different coupons to be able to users: 16% off, 50% off, and 100% off, in order that they couldn't know the things they would get until they used the coupon.
McDonald's also a successful campaign on Snapchat. Another thing they did is make use of the "Story" feature, which allows you to create longer messages by stitching together different pieces (though they are not sent to particular users, but available to everyone who's attached to the brand). The McDonald's Story provided a particular access have a look at a potential ad campaign with some huge star power. Additionally they let their friends in on a release date for a awesome.
The takeaways allow me to share while using Story platform longer messages and, again, giving a reason for opening your Snapchats: it will be behind-the-scenes info rather than a discount. This might consider the form of a fast tour of an important section of the business, a shout-out from someone (Snapchat videos are sound enabled), or just photos of fun things in connection with your company the public wouldn't see otherwise.
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